Any company that relies on search engines to generate new business better get found when it’s prospective customers are searching for them.

Appointment-Plus operates in the highly competitive appointment scheduling software area. A search in Google for appointment software shows 3,490,000 pages competing for the top spots. 

In late September of 2006, Appointment-Plus engaged Page Views to conduct an organic search engine optimization campaign.  The results have been impressive. 

Pageviews started the campaign by establishing baselines that all efforts could be measured against. While working with Appointment-Plus to determine the correct set of keywords that their target market was using to search for them, and optimizing the pages of the site, sophisticated traffic measurement software was installed. At the end of the first month, October 2006 the site had a total of 292 visitors referred from the search engines.

In July 2007, there were 6,260 unique visitors were referred by the search engines with most of the traffic coming from Google.

The actual total of traffic to the site from the search engines is higher because many visitors set favorites and are not counted as NEW visitors.

• Notable Facts
  96 number one listings across the top engines for selected keywords - July 2007
• 6 words ranked as number one in Google - July 2007
• 41 words ranked in the top10 in Google - July 2007
• 69 words ranked in the top 20 in Google - July 2007

The bottom line: Results

Appointment-Plus operates in the highly competitive appointment scheduling software arena. Search Google for appointment software and you will find about 3,490,000 pages competing for the top spots.  As of August 2007, Appointment-Plus enjoys the number two position.

Total investment $7,825.00 resulting in 46,488 total search engine referrals from October 2006 through July 2007. Cost of acquisition? Less than $.17 per NEW visitor. From now on, all traffic reduces the cost of acquisition while increasing the return on investment. Compare this to pay-per-click advertising that stops when you stop paying!