Monthly Archives December 2007

Are you asking too much of your customers?

Are you asking too much of your customers?

One of the most common mistakes sites make in welcoming a
new visitor is to expect her to register before she can get to the “good parts”
of the site. Of course as marketers we all want a lot of information, but the
visitor has no idea if the information is worth getting on “another” list. Gathering
the information is good for the company but what is in it for the visitor?

Cord Silverstein, who blogs at Marketing Hipster, suspects
that sites requiring registration don’t provide enough for a visitor to come
back a second time so they have to capture the information on the first visit. Silvertein’s
advice is to create a site worthy of repeat visits and use a registration form
that only captures 3 pieces of information. Name, email address and zip code.
With this information you...

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Sneak Peaks in search results

Sneak Peaks in search results

One of the smaller search
engines, Ask –  www.ask.com, has been using sneak peeks to give searchers a quick peak at what
they can expect from a site before they visit it.  Searchers who use Ask.com can mouse over an
icon next to many results and see a screen shot of the website. No clicking
needed.

A search for alkaline
battery produces results images, encyclopedia and video results with images along
side the standard text listings.

Google, always watching for
search trends, seems to have noticed, because they’ve filed a patent for
expanding their own snippets.  It looks
like Google searchers will be able to read expanded summaries of pages, or
longer clips of page text. This tactic appeals to searchers who are now
demanding more and more information faster and faster from the top Intern...

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SEO/SEM firm Pageviews Releases B2B Search Engine Optimization and Marketing White Paper

SEO/SEM firm Pageviews Releases B2B Search Engine Optimization and Marketing White Paper

Everyday more
and more people turn to the internet to research products and services prior to
making a purchase. This is great news for the companies whose web pages are
found in the top search engine results pages. But for millions of business to
business companies this is not happening. Too many times, searchers are not
finding the best product or service and are making decisions for their company based
on the product or service they find rather than the best available solution. This
leaves both the marketer and the searcher with less than desirable results.

 For many B2B marketers this is not acceptable but many do
not understand how to improve their search positions. B2B companies spend money
each year on traditional marketing only to loose new customers to competitors
just because t...

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