Monthly Archives February 2008

The importance of Site Maps

The importance of Site Maps

A very useful but often overlooked element of a website is the site map. If
your site is less than 20 or 25 pages you may not need one. However, larger
sites and sites that have problems getting indeed by the search engines can
benefit from a site map.

1) Navigation purposes

A site map literally acts as a map of your site.

2) Conveying your site’s theme

Visitors get the "big picture" of your site at a glance.

3) Site optimization purposes

This allows your site to get crawled by the search engines.

4) Organization and relevance

A site map is an easy way to follow your sites structure when you add on new
sections.

For a quick read, check out The
Importance of a Sitemap
by Kayem Chow

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Social Book Marking Madness

Social Book Marking Madness

Everywhere you turn online you will find articles, news reports etc. about the benefits of social media and the impact it can have on your site and your SEO campaign. And it can. As part of an overall strategy, social bookmarking is used to help make others aware of resources such as web pages, lenses, blogs, articles and other social media campaign related elements.

Social bookmarking is a way for people to store, organize, search, and manage bookmarks of web pages. This way your bookmarks are available to you from any computer connected to the Internet. Social bookmarking systems, allow users to save links to web pages that they want to remember and/or share. These bookmarks are usually public...

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Cold Calling by SEO Firms

Cold Calling by SEO Firms

Well meaning people in the SEO industry sometimes go off on tangents about things that they really haven’t thought through or are just picking up on topics that have been written about many times.

Take for example the nice article I reference in this post. This well meaning person wants to advise people to never hire a SEO that made a cold call.

I beg to differ and here is why. As web marketing gets more and more specialized we have to look at the resources available to us. As we start to specialize in specific industries we are able to use some resources for more than one client without having to re invent the wheel. This increases productivity and reduces costs to our clients. This is especially true when it comes to linking and web 2...

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