Upon starting my new role as Chief Marketing Officer at Britestream Networks approximately one year ago, one of the first initiatives I embarked on was related to enhancing the use of our website as a marketing and demand generation tool. My first action was to revise the messaging, general navigation and branding aspects of the website. Immediately following, I embarked on a search engine optimization project with PageViews to drive more visitors to the site.
We captured some baseline statistics and measurements for later comparative purposes. Our average number of monthly visitors was less than 2000, which was very frustrating. As a result, our measurements for downloaded content and information requests (leads) was very low. PageViews started their work of optimizing pages, registering keywords, pursuing external links, and other "magic" they know to do. Within only two months we had meaningful improvement across the board. And this improvement has continued.
| Baseline | Jan | April | ||
| Search Engines (1st page placements) | 444 | 21 | 202 | |
| Visitors | 1697 | 5080 | 5242 | |
| Downloads (top 5 pieces) | 455 | 927 | 1390 | |
| Contact Requests (leads) | 2 | 3 | 7 | |
In less than six months the results are just what I had hoped for. And we continue to make refinements and optimizations for further improvement. The sales force is excited about the increases in downloaded content (much of which requires a contact form) and contact requests they can follow up on for lead qualification.
The team at PageViews is extremely flexible and easy to work with. Their main focus is client satisfaction and success. I would recommend them for search engine optimization work such as has been done for Britestream. I will also likely turn to them first for some of the other services they offer.
Sincerely,
Gordon Daugherty
Chief Marketing Office
Britestream Networks
Strive daily to be the premier Internet Marketing Service Provider in the world, as measured by client satisfaction, results, and return on investment.
Deliver exceptional Search Engine Optimization and Marketing performance through our staff to achieve customer satisfaction in the markets we serve – by maintaining a total commitment to service, quality and integrity.
Page Views Interactive L.L.C.
9393 N. 90th Street
1102-356 Scottsdale, AZ 85258
480-556-9752
"you only pay for what you get"
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9393 N 90th Street 102-356
Scottsdale, AZ 85258
