Every well executed Search Engine Optimization (SEO) Program begins with a thorough understanding of the client’s needs, aspirations, and unique challenges. With SEO Services “one size” does not fit all. Therefore, we rely on a comprehensive SEO Needs Analysis Report to discover your unique requirements and outline all the necessary services that will deliver a successful result.
We conduct a comprehensive Website Diagnostic Evaluation identifying technical, structural and content related issues. This “100+ point site check-up” will provide a list of recommendations for your successful SEO implementation. The SEO Needs Analysis Report can be used to solicit competitive quotes before deciding to engage Page Views.
The Needs Analysis Report provides valuable feedback and a detailed quotation covering the Eight Distinct, yet interrelated, phases of our proven Search Engine Optimization Process:
Keyword Research
People who are making a consumer purchase are emotionally involved in the purchase. Those making a B2B purchase are making a purchase that is a part of their job. The purchase becomes a rational decision rather than an emotional one. As a search marketer this means that the basepurchaser is further removed from brands and bases their decision on the real needs and benefits the product provides. Because of this, search marketers must focus more attention on pain based keywords. Words must be chosen to reach the buyer at different stages of the sales cycle and reflect the solution or the pain they are experiencing. For example, to the seller of CRM solutions this means being found under words that appeal to both the pain based keywords: organize sales leads and the brand name for the person who has a better understanding of what exists: Salesforce customer relationship management.
The traffic your site attracts is directly controlled by your keyword selection and the ad copy written for pay per click campaigns. Frequently B2B companies are content with top rankings in the search engine results pages for words that are not converting to leads. More clicks increases costs and does not necessarily mean success in generating quality leads. Keep in mind that the best words are the words that are being used by prospects and customers when they describe your product/service and the solutions it provides.
Server Issues
Even if you have the perfect site perfectly optimized for search engines, if they can't get into the server because it has been banned or set up incorrectly, your site will never get ranked well in the Search Engine Results Page (SERPs).
Competitive Research
The most successful search engine optimization method is to analyze on-site and off-site characteristics of top ranking pages for the keywords you want to be found under. Not to copy what they are doing but to understand what it takes to get superior results.
Site Construction
Most corporate websites are created to look good and make updating as easy as possible. Unfortunately, many of these sites have elements such as flash, databases and frames that hinder the engines ability to crawl, read and index the pages of the site. Every language including HTML has its own grammar, vocabulary and syntax. If a page does not follow these rules, the search engines are restricted from parsing the code of your site to find the relevant content. If your code contains errors, search engines may not be able to find everything on your page or site
On-Site Optimization
These are the factors that you can control on your website. This is what most people think of when it comes to website optimization and primarily consist of HTML Elements.
Content/Copy Writing
The only thing that search engines can read is words. If our recommendations are implemented, and the site presents frequent updates and useful original content, it will obtain a significant amount of organic search traffic. When a site has useful content, other webmasters will naturally place links to the site, increasing its popularity and flow of visitors.
When visitors discover a useful website, they tend to refer other visitors by emailing or instant messaging links. As a result, SEO practices that improve website quality are likely to outlive short term practices that simply seek to manipulate search rankings.
Off-Site Optimization
There are only so many on-site factors you can optimize to help your rankings. Off-site optimization simply refers to the things that are off your site but influence your page ranking. Incoming links determine sites link popularity. However, popularity is only part of the equation. All major search engines also take into account the quality and context of the links.
Website Analytics
With some simple math, you can figure out exactly how much a customer is worth to you so you can maximize your revenue. By monitoring the incoming and outgoing traffic, using web analytics, to see which parts or pages of your site are popular trends, such as one specific page being the most common exit point can be identified. Unless we spend the time measuring our activities and documenting them there is no way to understand what is working and what is not. Measurement allows us to identify successes and expand on them.
Strive daily to be the premier Internet Marketing Service Provider in the world, as measured by client satisfaction, results, and return on investment.
Deliver exceptional Search Engine Optimization and Marketing performance through our staff to achieve customer satisfaction in the markets we serve – by maintaining a total commitment to service, quality and integrity.
Page Views Interactive L.L.C.
9393 N. 90th Street
1102-356 Scottsdale, AZ 85258
480-556-9752
"you only pay for what you get"
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9393 N 90th Street 102-356
Scottsdale, AZ 85258
